Three pillars — an interactive tree of one hundred and thirty-one products, a site rebuilt for B2B conversion, and an AI assistant fluent in food and pharma — transformed Cogeflu's digital identity in six months.
Finding a hygienic valve at Cogeflu used to take five minutes. Today, it takes thirty seconds. Here's how.
Before the redesign, the buying experience at Cogeflu — a distributor of industrial equipment for food and pharma — went through a 200+ page PDF, opened in a tab, closed, reopened. A silent pain no buyer ever named.
We decided to end that. Aruba Lanka designed a living map: six main families, twenty-eight sub-families, one hundred and thirty-one products, all connected by one hundred and thirty-one hierarchical links navigable by touch and keyboard.
Finding a product now takes thirty seconds where it used to take five minutes.
D3.js is no longer just a tool for tech conferences — at Cogeflu, it's the main tool for buying a valve.
Industry doesn't buy a site, it buys perceived reliability. For Cogeflu, we drew a hard line.
A readable architecture in six sections (heat exchangers, tank equipment, industrial valves, steam equipment, instrumentation, hygienic equipment). A unified search — product, section, family — placed in the hero zone. A catalog slider that leads in two clicks to the full PDF.
At the top, an orange banner recruits technical sales. At the bottom, the catalog downloads. In the middle, we help.
No scroll-jacking, no parallax animations: just a site that answers buyers' questions.
It's this obsession with relevance — not beauty for beauty's sake — that turns a marketing site into a commercial tool.
Not another generic widget. An assistant trained on all 131 products in the catalog, on 3-A and EHEDG standards, on pharma constraints.
When a buyer asks for a tubular exchanger for dairy production at 92 °C, it suggests the right references. When the request exceeds its scope — complex pressure-drop calculations, custom skid projects — it transfers to a human sales rep with the context already qualified.
The goal was never to replace the technical human. It was to spare them answering the same question forty times a month about the difference between a mixproof valve and a ball valve.
Cogeflu's technical team absorbs forty percent fewer requests, without losing a single lead.
AI doesn't replace salespeople. It frees them up for what they do best: qualify, negotiate, close.
Aruba Lanka designs, hosts and automates digital presences for ambitious industrial businesses. To discuss a project of the same nature, write to us.